Uber Rolls Out Tipping Option in App

Uber Rolls Out Tipping Option in App

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses Uber's strategic efforts to improve relationships with drivers, focusing on a 180-day campaign that includes tipping as a key feature. It highlights the competition between Uber and Lyft, noting that drivers often choose based on income potential and company care, with tipping being a significant factor. The video also addresses the high turnover rates among drivers and the challenges Uber faces in maintaining its workforce.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do tips influence drivers' perceptions of the companies?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do companies like Uber face regarding driver turnover?

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