What does the term 'brand' refer to in marketing?
Freight activity around Khorgos Dry Port

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OPEN ENDED QUESTION
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2.
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How can a product be described as 'new'?
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What are the implications of a product being 'brand new'?
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In what ways can a brand influence consumer perception of new products?
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Discuss the importance of branding for new products in the market.
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