Pricing and Fear of Price

Pricing and Fear of Price

Assessment

Interactive Video

Business

12th Grade - University

Hard

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Quizizz Content

FREE Resource

The video tutorial focuses on the importance of understanding customer value perception in sales. It emphasizes that while price is a factor, customers often seek the best value for money. Salespeople should focus on communicating the value of their products or services rather than just competing on price. Understanding the competitive landscape and the unique selling proposition (USP) of a product is crucial. Additionally, knowledge of customer psychology and negotiation skills can enhance sales effectiveness. The tutorial also highlights the importance of being confident in pricing and not apologizing for it.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the unique selling proposition (USP) and why is it significant in sales?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How can understanding customer psychology improve sales strategies?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some key elements to consider when negotiating a price with a customer?

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