The Startup Making Money on 30B Online Ads Each Day

The Startup Making Money on 30B Online Ads Each Day

Assessment

Interactive Video

Business

University

Hard

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The video discusses the shift in advertising from traditional methods to online platforms, highlighting the growth of online ads and the role of Appnexus, a New York-based startup. Appnexus provides technology for advertising businesses and is a key player in programmatic advertising. The company is valued at over a billion dollars and competes with giants like Google and Facebook. Appnexus benefits from New York's diversity and offers unique office perks. The video concludes with the potential for Appnexus to become a successful public company.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant shift has occurred in the advertising industry according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Appnexus contribute to the advertising businesses mentioned in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is programmatic advertising and how is it relevant to Appnexus?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What competitive advantages does New York offer to Appnexus compared to Silicon Valley?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some unique office perks mentioned for Appnexus?

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OFF