Rise in number of women starting up businesses

Melissa Morgan's journey from selling cupcakes at a market stall to opening her own shop exemplifies the determination needed to succeed in business. Despite challenges, more women are starting businesses, with a notable rise in female-run startups. Women bring unique qualities to business, such as organization and focus, which help them overcome confidence barriers. Female entrepreneurs are increasingly contributing to economic recovery, especially in sectors like cake making, cleaning, and hairdressing.

What motivated Melissa Morgan to start her cupcake business?

How has the percentage of female-run startups changed over the last year?

What qualities do women bring to business according to the text?

What challenges do female entrepreneurs face in the current economic climate?

In what industries are female entrepreneurs particularly active according to the text?