Audi of America’s Keogh Says SUVs Are Driving Business

Audi of America’s Keogh Says SUVs Are Driving Business

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Business, Architecture

University

Hard

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The video discusses Audi's performance brand, Audi Sport, and its models like the RS5, TTRS, and RS3. Audi is enhancing its dealerships with dedicated sports sections to cater to enthusiasts. The SUV market is growing, with Audi well-positioned with models like the Q7 and Q5. Despite overall soft vehicle sales in the U.S., Audi is gaining market share, closing the gap with competitors like BMW, thanks to strong customer satisfaction and a fresh product lineup.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage of Audi's sales are SUVs compared to the overall luxury market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to Audi's growth in the luxury vehicle market according to the text?

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