Why Activision Is Slashing Costs Across the Board

Why Activision Is Slashing Costs Across the Board

Assessment

Interactive Video

Business

University

Hard

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The video discusses Activision's strategic moves, including centralizing functions and expanding into new geographies, particularly Asia. The company is focusing on key franchises like World of Warcraft and Call of Duty while shifting resources from underperforming projects. The gaming industry faces challenges from Fortnite's popularity and the rise of in-game spending. Activision's stock has been volatile, but there are plans to improve production and content release. Mobile gaming presents new opportunities, with upcoming releases like Call of Duty Mobile and Diablo Mobile in partnership with major Chinese companies.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the functions that Activision plans to centralize?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Activision expanding its footprint in the gaming industry?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of in-game spending in the gaming industry as mentioned in the text?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges are Activision's key franchises facing according to the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What mobile opportunities is Activision exploring, and what are the expected outcomes?

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