Aston Martin Looking for 'Big Brother' to Push Up Profits

The video discusses Aston Martin's recent achievements in sales and profitability, driven by new car models like the DB11. It outlines the company's strategic plan, which includes stabilization, operational efficiency, and core rebuilding. Future plans involve expanding the portfolio with SUVs and luxury sedans. The video also covers technology trends such as electric and autonomous vehicles, highlighting partnerships with companies like Mercedes. Finally, it addresses the company's strategy for survival and profitability in a competitive market.

What were the main factors that contributed to Aston Martin's profitability increase?

Describe the strategic plan that was implemented to turn Aston Martin around.

What new models were mentioned as part of Aston Martin's core rebuilding?

How does Aston Martin plan to approach the electric vehicle market?

What role do partnerships play in Aston Martin's business strategy?

What is the significance of the 'second century plan' for Aston Martin?

Discuss the challenges Aston Martin faces in the current automotive market.