Why Do Ford, GM Offer Optimistic Sales Outlooks?

Why Do Ford, GM Offer Optimistic Sales Outlooks?

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the automotive industry, focusing on Ford's strategy of lowering expectations to exceed them, their investments in new products, and their focus on the Chinese market. It also covers GM's ambitious sales goals and the popularity of Buick and Lincoln in China. The video highlights innovations in car design, such as VW's silent Lamborghini concept, and discusses Lamborghini's plans to meet EU emission standards with electric models.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of the Chinese preference for Buick and Lincoln brands?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of EU regulations on Lamborghini's future car designs.

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