SOPA Launches Study into News Sustainability in APAC

The video discusses a survey conducted by the Society of Publishers in Asia, Google, and The Economist, examining the media industry's state in the Asia Pacific region. Key findings reveal a disrupted industry with a positive outlook, emphasizing technology's role in sustainability. A significant split exists between traditional and innovative business models. Despite recognizing news value, many consumers do not pay for it. The survey excluded China due to its unique media landscape. Misinformation is a major issue, with a call for media companies and consumers to address it proactively.

What role does technology play in the media industry according to the findings?

Why was China excluded from the survey conducted by the Society of Publishers in Asia?

What steps can media companies take to address the issue of misinformation?