Using Digital to Connect With Customers: Lane Crawford & Joyce President

Using Digital to Connect With Customers: Lane Crawford & Joyce President

Assessment

Interactive Video

Business

University

Hard

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The video discusses the impact of social unrest and the pandemic on business operations in Hong Kong and China, highlighting the shift towards digital and e-commerce channels. It compares strategies for brick-and-mortar stores versus online presence, emphasizing the importance of customer engagement. The discussion also covers cost management, changes in consumer behavior, and industry challenges such as discounting. Trends in luxury and lifestyle products, including homeware and wellness, are also explored.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What insights can be drawn about the future of brick-and-mortar stores in relation to online sales?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the concept of luxury changed in the context of the pandemic and social unrest?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are companies employing to address the issue of systemic discounting in the luxury market?

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