Fire up your career: Bridging the skilled trade gap

The video discusses the critical shortage of skilled trade workers in the US, highlighting the high demand for carpenters, electricians, welders, and plumbers. Despite significant government investment in infrastructure, attracting younger workers remains a challenge due to misperceptions about these jobs. The video explores how businesses are adapting by offering better wages and improving workplace culture to retain talent. It emphasizes the importance of growth opportunities and a sense of purpose in jobs, especially post-COVID. The discussion concludes with a look at ongoing efforts to address these workforce challenges.

What are some misperceptions about skilled trade jobs that may affect recruitment?

What role does company culture play in attracting skilled trade workers?

What changes are companies considering to attract and retain talent in skilled trades?