Is Mobile Shopping a New Thanksgiving Tradition?
Interactive Video
•
Business, Information Technology (IT), Architecture, Other
•
University
•
Practice Problem
•
Hard
Wayground Content
FREE Resource
The video discusses IBM's role in retail analytics, highlighting the rise of mobile shopping during Thanksgiving, which accounted for over half of online traffic and a third of purchases. It emphasizes the shift towards mobile as a new shopping tradition and how retailers are adapting by optimizing for various shopping methods. Despite some disappointment in sales figures, there is notable growth in key shopping days like Black Friday and Cyber Monday, with an extended shopping period this holiday season.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the significance of mobile shopping in the context of the holiday season?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
In what ways have consumer shopping habits changed according to the text?
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