Shiseido Forms Tie Up With Alibaba
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Business
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University
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The video discusses Alibaba's new business partnership focused on product development, providing consumer companies with insights into shopper demands. Shiseido benefits from this partnership as it aims to expand its market presence in China, where there is high demand for Japanese beauty products. The partnership aligns with Shiseido's strategy to grow outside Japan and focus on high-end products that perform well in China.
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OPEN ENDED QUESTION
3 mins • 1 pt
What type of products is Shiseido focusing on in China?
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3 mins • 1 pt
How does the partnership with a Chinese company help Shiseido?
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