Viral Marketing

The video discusses viral marketing, a strategy aimed at encouraging people to share marketing messages widely. It highlights the importance of creating content that evokes emotional or provocative responses to inspire sharing. Video is emphasized as a powerful medium due to its ability to convey information effectively. The video also notes that successful viral content often subtly incorporates brand association without overt advertising.

Why is brand association often understated in viral marketing?

What are the key aspects of content that tends to go viral?