U.S. Investigating 5 Fires From Samsung's New Phones

U.S. Investigating 5 Fires From Samsung's New Phones

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Interactive Video

Business

University

Hard

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The transcript discusses Samsung's handling of the Note 7 recall due to fires and explosions, highlighting the reputational risks and impact on the brand. It examines the effects on airlines and the high-end smartphone market, where Samsung and Apple dominate. The discussion also touches on Samsung's internal challenges, including leadership issues, and the evolution of the smartphone industry, focusing on performance and price as key innovation areas. Samsung's strategy to capture the high-end market by pushing material science limits is also explored.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact does the situation with Samsung have on the smartphone market, particularly regarding Apple?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Samsung face in the smartphone industry as mentioned in the text?

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