U.S. Investigating 5 Fires From Samsung's New Phones

The transcript discusses Samsung's handling of the Note 7 recall due to fires and explosions, highlighting the reputational risks and impact on the brand. It examines the effects on airlines and the high-end smartphone market, where Samsung and Apple dominate. The discussion also touches on Samsung's internal challenges, including leadership issues, and the evolution of the smartphone industry, focusing on performance and price as key innovation areas. Samsung's strategy to capture the high-end market by pushing material science limits is also explored.

What was a significant consequence of Samsung's delayed response to the Note 7 issues?

• Higher market share for Samsung

• Improved battery performance

• Reputational damage to the Samsung brand

• Increased sales of the Note 7

Which two companies dominate the high-end smartphone market?

• Apple and Xiaomi

• Samsung and Huawei

• Google and OnePlus

• Samsung and Apple

What internal issue is Samsung facing that could affect its performance?

• Decreasing smartphone demand

• Increased competition from new brands

• Leadership on medical leave

• Lack of innovation

What strategy did Samsung pursue to maintain high average selling prices?

• Lowering phone prices

• Enhancing battery and performance features

• Reducing production costs

• Expanding into new markets

What was a key factor in Samsung's decision to push the limits of battery technology?

• To increase the size of the phone

• To improve camera quality

• To capture more of the high-end market

• To reduce manufacturing costs