The Future of Samsung in China

The transcript discusses Samsung's handling of the Note 7 recall, particularly in China, where initial decisions not to fully recall the phones led to consumer distrust. Smartphones are vital to Samsung's profits, and the Note 7 was key to their strategy in China. The recall crisis poses a significant challenge, requiring transparency and customer care. The situation also impacts Samsung's leadership and brand reputation, with J Lee stepping into a more prominent role.

What was the initial strategy Samsung used for the Note 7 recall in China?

• No recall at all

• A recall only in urban areas

• A full recall of all devices

• A partial recall of early batch devices

Why are smartphones crucial to Samsung's business model?

• They are the least profitable segment

• They contribute significantly to Samsung's profits

• They are the only product Samsung manufactures

• They are only popular in South Korea

How did the Note 7 help Samsung in the Chinese market?

• By offering exclusive apps for Chinese users

• By being the first Samsung phone in China

• By supporting better display of Chinese characters

• By being the cheapest phone available

What is one of the key steps Samsung needs to take to address the recall issue?

• Offer free phones to all customers

• Stop manufacturing smartphones

• Increase secrecy around the issue

• Be more transparent about the root cause

What role is J Lee expected to play in Samsung's response to the recall?

• He is expected to retire

• He is expected to lead the company through the crisis

• He is expected to sell the company

• He is expected to ignore the issue