Apple Aims for iPhone Sales Boost in New Marketing Strategy

The video discusses Apple's shift from a premium market position to more promotional strategies due to a saturated handset market and slowing iPhone sales. Concerns about pricing strategies and their long-term implications for Apple's pricing power are highlighted. Aggressive trade-in offers are compared to a used car dealership approach, raising investor concerns. The focus shifts to Apple's future products and services, particularly in augmented reality and services, as potential growth drivers.

What challenges does Apple face in emerging markets according to the discussion?

What is the significance of the services side of Apple's business for future growth?