Apple's iPhone 15 Starts at $799, Pro Version at $999

The video discusses the launch of Apple's new iPhone models, focusing on pricing, market strategy, and technological updates. The iPhone 15 Pro Max sees a price increase, justified by enhanced features like increased memory. The introduction of USB-C, driven by EU regulations, is seen as beneficial for device compatibility. Updates in base models, particularly in camera and software, could influence market dynamics. Despite initial stock market reactions, the long-term sales impact remains to be seen.

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