Starbucks China Sales Accelerate

Starbucks China Sales Accelerate

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses Starbucks' recent sales performance, highlighting a 5% drop in US sales offset by a 5% gain in China, indicating China's recovery ahead of the US. The departure of COO Roz Brewer impacted the stock, but her new role as CEO at Walgreens was announced shortly after. Future sales projections show growth in both US and China markets. Additionally, Starbucks saw a 15% increase in loyalty program sign-ups, likely influenced by the pandemic.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expected growth rates for comparable sales in the US and China for the coming quarter?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the pandemic influence the Starbucks loyalty program sign-ups?

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