Neiman Marcus Customers Deserve Physical Presence in New York, CEO Says

The transcript discusses the opening of Neiman Marcus at Hudson Yards, New York, highlighting its strategy to blend digital and physical shopping experiences. The store aims to attract both local and tourist customers by offering unique brands and services. It differentiates itself from competitors like Saks and Bloomingdale's by leveraging its experience with Bergdorf Goodman. The success of the store is measured by customer growth and retention rather than just sales targets.

What strategies does Neiman Marcus have to attract local customers and tourists?

What measures does Neiman Marcus use to evaluate the success of their store?