What to Expect at Apple's New Product Event

The transcript discusses Apple's event at their HQ, focusing on minor product announcements and market strategies. It highlights Apple's efforts to maintain market presence through infill strategies and addresses the extended product upgrade cycles. The discussion also touches on consumer behavior and Apple's initiatives to encourage more frequent upgrades. The transcript concludes with anticipation for future announcements.

What challenges does Apple face in maintaining its market share amidst changing consumer behavior?

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In what ways is Apple attempting to combat the longer upgrade cycles of their devices?

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