Marketing - What is a Product?

Marketing - What is a Product?

Assessment

Interactive Video

Business

University

Hard

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The video tutorial discusses the 4Ps of marketing, focusing on the concept of a product. It defines a product as anything provided by a seller to meet consumer needs, including goods, services, and combination products. Examples such as physical items, services like car repairs, and combination products like dining at a restaurant are used to illustrate these concepts.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can a product meet consumer needs according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What example does the text provide to illustrate a combination product?

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OFF