Elle to drop fur from magazines worldwide: international director

The video discusses a fur-free initiative in the fashion industry, highlighting the commitment to eliminate animal fur from editorial content and advertisements. It outlines the implementation timeline across various global editions and emphasizes the industry's shift towards sustainability, driven by Gen Z's expectations. The video concludes by stressing the importance of taking action to set an example for brands.

What is the significance of the Fur Free Alliance mentioned in the text?

Which brands are mentioned as having gone fur-free, and what does this indicate about industry trends?