The Hottest Trends in Advertising
Interactive Video
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Business, Physical Ed, Architecture
•
University
•
Practice Problem
•
Hard
Wayground Content
FREE Resource
The video discusses the significance of NFL programming in advertising, highlighting its role in live sports broadcasting. It explores CBS's involvement with NFL programming and the impact of advertisers dealing with NFL-related scandals. The rise of fantasy football and mobile usage is examined, along with trends in online video and advertising. The video also touches on the challenges faced by companies like Yahoo in monetizing their audience.
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3 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
How do advertisers respond to social aspects of scandals in the NFL?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What trends are emerging in mobile usage for fantasy sports?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
What are the implications of the growth in online video advertising?
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