The McGurk Effect

The video explores how visual cues can influence auditory perception, introducing the McGurk effect, where conflicting visual and auditory information leads to altered perception. Discovered by Harry McGurk, this effect shows visual dominance in sensory processing. Research using MRI scans identifies the superior temporal sulcus as the brain area involved. Magnetic stimulation can disrupt this effect, allowing accurate auditory perception. The video concludes with a fun fact about the corpus callosum size in left-handed individuals.

What part of the brain is associated with the McGurk effect and what is its significance?

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What implications does the McGurk effect have on our understanding of sensory processing?

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