Recycling's Roadblocks: Efficiency and Market Demand

The video discusses the role of machines in recycling, highlighting challenges like outdated software and the preference of companies for new materials over recycled ones. It emphasizes the need for updated technology and collaboration between recycling centers and companies to improve recycling processes. The video concludes with optimism about future innovations in recycling.

Why might companies prefer to use new materials instead of recycled ones?

What efforts are being made to improve the recycling process according to the text?