Internationalization: How Businesses Go Global

The video discusses internationalization, highlighting how businesses transition from domestic to global operations. It uses PepsiCo as a case study to illustrate the benefits and challenges of global expansion. The historical context of international trade is explored, along with the phases of globalization. The video differentiates between globalization and internationalization, outlines strategies for global expansion, and addresses challenges such as coordination and cultural barriers. It concludes with success factors for thriving in global markets.

What challenges do businesses face when trying to maintain quality consistency across global operations?

How can cultural differences impact a company's internationalization efforts?

What factors contribute to a business's success in going global?

In what ways can businesses test the waters before fully entering a new market?