Snap Names London Its International Headquarters

Snap has significantly expanded its presence in London, growing from 6 to 75 employees in a year, and establishing a tax hub there, which is unusual compared to other tech companies favoring Ireland and Luxembourg for lower tax rates. This move may be influenced by regulatory scrutiny on tax havens. The UK offers a favorable tax environment, especially post-Brexit, making it an attractive location. Snap's strategic positioning in London aligns with its advertising business, and the expansion is seen as a precursor to its upcoming IPO, highlighting its global growth potential, especially in Europe.

What factors have influenced tech companies to establish their tax hubs in London instead of traditional locations like Ireland and Luxembourg?

How has the European Competition Commission's actions affected companies' decisions regarding tax havens?

What are the potential implications of the Brexit vote on tax rates in the UK?

In what ways does Snapchat's expansion in London relate to its upcoming initial public offering?

What strategies might Snapchat employ to justify its high valuation in the global market?