SoundCloud Gets a Lifeline From New Investors

SoundCloud Gets a Lifeline From New Investors

Assessment

Interactive Video

Business

University

Hard

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SoundCloud, once a leading digital media company, faced challenges that threatened its existence. Recently, it secured a financial deal to continue operations and explore a new tools-based business model. Instead of an outright sale, SoundCloud opted for a partial sale to maintain some control and explore future strategies.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the artist community react to SoundCloud's situation in recent months?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What kind of deal did SoundCloud accept to continue its operations?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges has SoundCloud faced in terms of its business model?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What approach is SoundCloud planning to take to generate revenue?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Why did SoundCloud choose not to make an outright sale?

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