Will More People Cut the Cord in 2015?

Will More People Cut the Cord in 2015?

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The video discusses the challenges faced by traditional media companies as they transition to digital platforms. It highlights the profitability of the current media ecosystem and the need for companies to adapt to changing consumer behaviors, such as increased online video consumption. The video also compares the media industry's situation to the music industry's past struggles and explores strategies like direct-to-consumer approaches. Additionally, it examines the trend of cord-cutting and its impact on cable companies, emphasizing the importance of high-speed internet access.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do big media companies face in migrating their content to new digital platforms?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did HBO and CBS respond to the growth of online video platforms like Netflix?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What risks do media companies face when making their content available to over-the-top players?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to consumers' decisions to cut the cord from traditional cable services?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways might the traditional pay TV bundle begin to fray according to the discussion?

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