ITALY: The Great Green Wall session on day two of COP26 at SECC.

The video discusses the importance of genuinely sustainable projects and the role of public-private mechanisms in supporting them. CEOs from the Sustainable Markets initiative highlight the need to address barriers such as project development capacity, cross-border networks, and evolving standards. The speaker emphasizes the urgency of action to make sustainability a key growth story, leveraging the potential of young populations and natural resources.

In what ways can the pipeline of bankable projects be increased and connected with funding sources?

What is the significance of the young population and natural land in the context of sustainability?