Pricing Becoming Bigger Issue: Sleep Country Canada CEO

The video discusses the challenges of pricing in the mattress industry, emphasizing the importance of focusing on comfort and long-term suitability for customers. It highlights the significance of same store sales growth for profitability and explains how fixed costs are leveraged. The impact of the Canadian dollar on cross-border purchases is minimal due to local production of mattresses, though accessories are affected. Price increases have been passed to consumers in a market where such changes are common.

What is the primary source of mattress production mentioned in the text?

How have price increases affected the consumer according to the speaker?