I Don't Like You - Trust and how to Deal with the Toughest Form of Resistance

The video discusses stakeholder resistance, particularly when it feels personal, and emphasizes the importance of trust over likability. It introduces the trust equation, which includes credibility, reliability, intimacy, and self-orientation, as a tool to build trust with stakeholders. The video also identifies common trust issues and suggests ways to address them, ensuring stakeholders trust and work with you respectfully.

What might cause stakeholders to distrust the motives of an organization?

What actions can be taken to address trust issues identified in stakeholder relationships?

What is the ultimate goal in building trust with stakeholders, even if they may not like you?