Ducati Fuels Record Sales Despite Supply Chain Challenges

The transcript discusses Ducati's record sales and market achievements, highlighting the success of new motorcycle models and technology features. It covers market positioning, customer demographics, and the importance of product development and accessibility. The discussion also touches on bicycle sales, supply chain challenges, dealership network strategies, and future goals, with a focus on economic considerations and market growth.

What were the biggest challenges faced by Ducati during the pandemic?

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How did Ducati achieve the status of being the number one market in the world?

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What features of the new multi-strategy motorcycle contributed to its success?

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How has the design of the new monster motorcycle changed from previous generations?

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What strategies is Ducati implementing to attract younger riders?

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What impact did the pandemic have on the bicycle industry according to the interview?

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What role does the dealer network play in Ducati's sales strategy?

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How does Ducati plan to maintain its market share in the coming years?

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What are the key factors that contribute to the success of Ducati motorcycles in the market?

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What are the expectations for motorcycle demand as the pandemic situation evolves?

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