Making Luxury Rolls Royce Vehicles More Bespoke

Making Luxury Rolls Royce Vehicles More Bespoke

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Rolls Royce's success in bespoke luxury goods, highlighting their unique customization options and the expansion of their manufacturing facility in Goodwood. It covers the growth in global markets, particularly in the USA, Europe, and the Middle East, and the establishment of private offices to meet client demands. The introduction of the Spectre, an electric vehicle, marks a significant step towards an all-electric future, with high client satisfaction. The transcript concludes with a review of current product offerings and hints at future developments.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Rolls Royce aim to create for each client?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Rolls Royce's customization differ from other car makers?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some examples of bespoke features that can be included in a Rolls Royce?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the private offices opened by Rolls Royce?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends are observed in the demand for Rolls Royce vehicles globally?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the introduction of the Spectre impacted Rolls Royce's offerings?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What future products or innovations does Rolls Royce hint at?

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