Building a Successful Sports League Means a Lot of Partners, Activision Esports CEO Says

The transcript discusses the Overwatch League's city-based model, which aims to integrate traditional sports expertise into esports. It highlights the unique challenges faced by esports leagues, such as engaging a global, digital-native audience. The Overwatch League has learned valuable lessons about fan engagement and city-based models. Plans for a Call of Duty Franchise League are also discussed, focusing on leveraging existing ecosystems to attract casual fans.

What role do sponsors and media rights partners play in the success of esports leagues?

How does the Overwatch League aim to attract younger audiences compared to traditional sports?

What challenges do esports leagues face that traditional sports leagues may not?

What is the significance of the city-based model in the Overwatch League?

What lessons have been learned from the first two years of the Overwatch League?

How has the Overwatch League engaged fans in cities where they do not yet play home matches?

In what ways are the Overwatch League and the upcoming Call of Duty Franchise League expected to differ?