How Did Xiaomi Gain So Much Market Share So Fast?

How Did Xiaomi Gain So Much Market Share So Fast?

Assessment

Interactive Video

Business

University

Hard

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The video discusses Xiaomi's rapid market growth due to its low-cost products, making it affordable for the average Chinese consumer. It contrasts Xiaomi's strategy with Apple and Samsung, highlighting how Xiaomi targets budget-conscious customers while Apple focuses on high-end users. Samsung faces challenges being stuck in the middle market, leading to a decline in its market share. The video also notes the rise of Asian competitors in the global smartphone market.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do Xiaomi and Apple differ in their target customer base?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the market share percentages mentioned for Apple, Samsung, and Xiaomi?

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