Outside Influences on Marketing Planning

The video tutorial discusses the key factors to consider for marketing success, including internal strengths and weaknesses, competition, and external influences such as economic, technological, political, legal, social, and cultural factors. Each of these elements can significantly impact business operations and marketing strategies, highlighting the importance of staying informed and adaptable in a changing environment.

What factors should be considered when planning for marketing success?

How do economic factors influence consumer behavior?

What role do technological factors play in a company's marketing strategy?

In what ways can political changes impact a business?

Why is it important to consider social and cultural factors in marketing?