Overview of the Marketing Mix and Its Influences

The video tutorial explains the marketing mix, which consists of seven P's: product, price, promotion, place, people, process, and physical environment. It discusses the original 4P's and the addition of 3P's for service industries. The tutorial also covers factors influencing the marketing mix, such as finance, technology, and market research. It highlights the role of finance in marketing campaigns, the importance of technological superiority, and the impact of market research on consumer perceptions. Real-life examples of companies like Steinway, Coca-Cola, and UK supermarkets illustrate the application of the marketing mix.

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