The Marketing Mix: Coordinating the 7 P's and Influences on Strategy

The lecture covers the Seven P's of the marketing mix, emphasizing their integration and coordination. It provides examples of companies like Apple and hotels in Dubai, illustrating how they align their marketing strategies. The discussion extends to linking the marketing mix with business functions such as operations, HR, and finance. Influences like the product lifecycle and the Boston Matrix are explored, along with marketing objectives and target markets. The lecture concludes with insights on competition and positioning in the market.

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