4.1 DEFINITION OF CULTURE

What is a key reason for understanding different cultures in international business?

• To ignore local customs

• To enhance communication and decision-making

• To impose one's own culture

• To avoid any business interactions

What can cultural misunderstandings lead to in business?

• Negative impacts on agreements

• Increased sales

• Better marketing strategies

• Stronger partnerships

Which example illustrates a cultural error in marketing?

• A product named 'Matador' in Puerto Rico

• A firm celebrating local festivals

• A company using local languages

• A business adapting to local tastes

How is culture described in the context of behavior?

• It is inherited at birth

• It is learned and shaped by society

• It does not affect behavior

• It is the same for everyone

What does it mean that culture is relative?

• Culture is fixed and unchanging

• Different cultures have different values

• All cultures are the same

• Some cultures are better than others