Twitter's 'Firehose' Plan to Be Profitable in 2017

Twitter's 'Firehose' Plan to Be Profitable in 2017

Assessment

Interactive Video

Business, Performing Arts, Social Studies

University

Hard

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The transcript discusses Twitter's financial strategies, including workforce cuts and revenue growth through its data feed, known as the 'firehose.' This data feed is a significant revenue stream, providing marketers and other entities with access to extensive user data. However, the use of this data by law enforcement and governments raises ethical concerns, creating tension between Twitter's business goals and its commitment to freedom of expression.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the Twitter firehose and how is it utilized by marketers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Twitter's data packaging differ from what is visible on a user's feed?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key data fields included in the Twitter firehose?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the implications of Twitter selling user data to law enforcement and intelligence agencies.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential ethical dilemmas Twitter faces in monetizing user data?

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