GoPro CEO Says Some Production Is Moving From China to Mexico

The video discusses the competitive landscape faced by the company, highlighting the importance of continuous innovation and product differentiation to maintain market leadership. It also addresses the strategic decision to move US-bound production to Mexico in response to potential tariffs, emphasizing the company's proactive approach to managing trade tensions and ensuring operational efficiency.

What does the phrase 'We don't want to be a deer in headlights' imply about the company's approach to challenges?

What benefits did the company find in moving production to Mexico?