Adidas Will See a Very Solid 2019, Says CEO Rorsted

The transcript discusses Adidas' performance in 2018, highlighting significant growth in North America, China, and online sales. The company anticipates continued growth in 2019, albeit at a slower pace. Challenges in the European market are addressed, with strategies to improve performance. The discussion also covers trends in sports and casualwear, emphasizing digital growth. The impact of brand ambassadors like Kanye West and product lines such as Yeezy is explored. Finally, the potential effects of Brexit on Adidas' operations and strategies to strengthen its European market presence are discussed.

What strategies is Adidas implementing to address supply issues?

What trends does Adidas foresee in the sports and casual wear markets?

How does Adidas view the future of its e-commerce business?