Amazon Takes Steps to Counter the Counterfeiters

Amazon is intensifying efforts to combat counterfeits by building teams in the US and Europe. The challenge lies in balancing ease for legitimate sellers with vulnerability to counterfeits. Amazon's legal responsibility is to provide a mechanism for reporting fakes, but brands demand more proactive measures. Sports leagues like MLB and NFL are hesitant to partner with Amazon due to counterfeit concerns, highlighting the need for better policing and proactive strategies.

What is the current process for reporting counterfeit products on Amazon, and why is it considered insufficient?

In what ways are brands seeking a more proactive approach from Amazon regarding counterfeit prevention?