Nike May Be Close to a Direct Relationship With Amazon

The transcript discusses Nike's sales strategy, highlighting their presence on Amazon through third-party retailers and the impact of 2016 sporting goods bankruptcies. It explores Amazon's growing influence in retail, particularly in apparel, and the potential benefits for Nike in cutting out counterfeit sellers. The discussion also covers market pressures from Amazon's entry and Nike's strategy to protect its retailers through product segmentation.

Discuss the significance of the Prime Wardrobe announcement in relation to Amazon's retail strategy.

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What challenges do you think Nike might face in this new selling arrangement with Amazon?

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