Market Segmentation: A Key Tool for Marketers

Market segmentation is a crucial tool for marketers, allowing them to divide a market into groups of consumers with shared needs and characteristics. This process helps focus marketing efforts, leading to increased customer satisfaction. By understanding consumer groups, marketers can better meet their needs, making segmentation an essential strategy for effective marketing.

What are some methods that can be used for market segmentation?

In what ways can effective market segmentation lead to increased customer satisfaction?