How Redfin Helps Pave the Way for Women in Tech

Redfin successfully recruited women from non-technical roles and trained them as engineers, leveraging their collaborative skills. This approach, combined with a focus on diversity, led to improved business outcomes, including a $30 million increase in revenue. Redfin's data-driven culture ensures continuous measurement of diversity and success. The company also utilizes a rich data set for accurate home valuation, adapting well to economic changes.

What strategies did Redfin use to recruit women who were not traditionally seen as technical candidates?

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How did Redfin measure the success of their diversity initiatives?

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What impact did adding women to the team have on Redfin's home touring product?

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In what ways did the diverse team approach the development of software differently?

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What lessons can other companies learn from Redfin's approach to diversity and inclusion?

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